In a gleaming example of a podcast crossing over to another media category, radio/TV comedian and correspondent Mo Rocca is launching complementary products under a new Mobituaries brand. It is a podcast + book arrangement lasting through 2019 or longer. Continue Reading
Amplifi Media CEO Steve Goldstein comes back from CES with a review. of podcasting and smart speakers. More about smart speakers tomorrow from the Amplifi Media founder, plus connected cars. Continue Reading
Amplifi Media CEO Steve Goldstein gives some attention and respect to time-shifted audio. He argues that the broader industry should do the same; here’s why. Continue Reading
The Google Podcasts app seemed like a big move when it was first announced. Amplifi Media CEO Steve Goldstein reached out to several leaders in audio and podcasting to get a better understanding of why the app hasn’t been a smashing success yet. Continue Reading
Magellan has released its October ranking of top podcast advertisers, noting two new participants in the list: security company ADT, and stock-trading app Robinhood. The monthly report highlight the top 15 podcast advertisers in the 2,000 podcasts tracked by Magellan. Continue Reading
The Amplifi Media CEO aggregates several noteworthy statistics that help outline the latest trends in audio and media. This batch has some especially interesting numbers for smart speakers and traditional television. Continue Reading
The Washington Post is joining an increasingly crowded field of daily news podcasts, and has chosen to enter its new show, Post Reports, in the late afternoon slot. The show drops December 3, with T. Rowe Price as launch sponsor. Eight staffers reportedly are assigned full-time to the show’s production, including five newly hired audio producers.
Podcasting received the Saturday Night Live treatment with a send-up of some tropes that will likely be familiar to any regular listeners. Is it a good or a bad thing when late night comedy leans into the audio format’s stereotypes? Continue Reading
audioBoom has announced the launch of an addition to its Audioboom Originals Network: a true crime show called Dead Man Talking. Additionally, the company is rolling our an expanded marketing program for the show intended to attract new audiences to the program and podcasting generally. Continue Reading
With each new entry of a podcast app (and there are a bunch), the forecast of a “Netflix of podcasts” is written about. It is hard to see the pathway for this to happen anytime soon. Continue Reading
As podcasting continues to grow in audience and revenue, Midroll Media, a leading force in content and advertising will present a free webinar in collaboration with RAIN News. A panel presentation followed by Q&A with the online audience will examine the marketing opportunity of podcasts for national brands. Continue Reading
Steve and Todd Cochrane, CEO at Rawvoice/Blubrry, explore how many of the hundreds of thousands of podcasts actually stay active and how many fall victim to the podfade. Continue Reading