Podcast hosting company and listening app Podbean released a 2019 roundup indicating general growth of its publishing metrics and comparison of where its podcasts are being listened to. There are also interesting income figures for top-earning podcasts. Continue Reading
Podbean has launched its own supply-side platform for programmatic advertising. Its new PodAds service will offer targeted ad buys that are dynamically inserted into podcasts hosted on the network. Advertisers and media buyers can use PodAds to set their ad budget and select the shows to run them on by their desired geographic and category areas. Continue Reading
Podcast company Podbean has unveiled an update to its statistics, making them fully compliant with the IAB Podcast Measurement Guidelines. The revised system will be released starting April 3. The company noted that the changes will probably lead to a reduction in the numbers reported to its users. Continue Reading