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Panoply Media launches Pinna, an audiobook and podcast subscription for children

Podcasting company Panoply Media has unveiled a new audio service designed for children, featuring audiobooks and original podcast content. Pinna is intended for listeners aged 4 to 12. Original series on the ad-free iOS mobile app cover genres including mystery, fantasy, sports, bedtime stories, a game show, and a musical show. Continue Reading

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Panoply leverages Nielsen data management for targeted podcast advertising

In a sign of podcasting’s evolution from cottage industry to a maturing advertising category, Nielsen has announced an agreement with Slate-owned Panoply’s Megaphone hosting platform. The venture hopes to meet advertiser demand for audience targeting of podcast commercials and sponsorship messages. Continue Reading

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Panoply adds WBUR & BuzzFeed to Megaphone podcast platform; releases Megalink

Slate-owned podcast network Panoply notified us of a few developments related to its Megaphone podcast content management platform. New high-profile publishers have joined Megaphone, and a new product called Megalink offers a user-friendly subscription process that also gives producers more intelligence about listeners. Continue Reading