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Panoply leverages Nielsen data management for targeted podcast advertising

In a sign of podcasting’s evolution from cottage industry to a maturing advertising category, Nielsen has announced an agreement with Slate-owned Panoply’s Megaphone hosting platform. The venture hopes to meet advertiser demand for audience targeting of podcast commercials and sponsorship messages. Continue Reading

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Panoply adds WBUR & BuzzFeed to Megaphone podcast platform; releases Megalink

Slate-owned podcast network Panoply notified us of a few developments related to its Megaphone podcast content management platform. New high-profile publishers have joined Megaphone, and a new product called Megalink offers a user-friendly subscription process that also gives producers more intelligence about listeners. Continue Reading

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Internet Radio Rewind #032: New congressional bill; new podcast network; more

A weekly podcast from RAIN News

Sponsored by AudioBoom


A six-minute blast of news you need to know in streaming audio.

THIS WEEK: Local Radio Freedom Act hits Congress; a new podcast network; Led Zeppelin loosens the leash; streaming audio growth projection; something new for Radioplayer; Russell Brand podcast; Starbucks leaves behind CDs. Continue Reading