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“Transformational moment” for Pandora; Premium goes wide; new ad campaign

Pandora Premium, long in development and selectively released in March, is available to all users as of this morning. Along with that, Pandora has started a new ad campaign titled “Sounds Like You.” Many people will view the unlimited release of Pandora Premium as the more important news. Today is a moment of fruition that alters the competitive landscape of music services. Continue Reading

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Pandora Premium: First look

Last night at Pier 36, spacious indoor venue near the bottom tip of Manhattan, Pandora hosted hordes of music lovers for Pandora Holiday Live, a concert featuring The 1975, Bishop Briggs, and Bastille. One hour before the doors opened for the teeming crowd which had reportedly been lining up for two days, a small group of media and finance professionals were given a preview of Pandora Premium, the on-demand service which the company has been promising since its acquisition of Rdio last November. Continue Reading