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Omny adds podcast analytics to its studio and hosting packages; aims for standard

Australian company Omny announced that is has developed podcast consumption analytics as part of Omny Studio, its publishing and hosting platform for on-demand audio. The intent of new analytics is to raise the game from traditional download metrics to a more granular view of how the programs are listened to. The company would like to develop an industry-wide standard. Continue Reading

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Omny Studio seeks to bridge broadcast and on-demand

Once a clearly defined term, podcasting now encompasses any kind of on-demand Internet program. As such, there is an opportunity for radio stations to jump into on-demand streaming in parallel with live webcasting. A new production application offers radio stations a tool to quickly turn live broadcast content into archived on-demand audio for streaming. Continue Reading