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TODAY: RAIN/Omny podcast webinar promises exclusive announcement

There are still a few hours left to register for today’s free RAIN/Omny webinar, Beyond the Download: A Deeper Understanding of Podcast Listening. This morning we learned that Omny is also planning an important announcement that Matt Saraceni says is “a game changer.” RAIN News does not have details or a press release yet, so we will learn what this is about at the same time as webinar attendees. Continue Reading

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Podcast metrics: A RAIN News webinar featuring Omny Studio

Podcasting is the hot audio category, and podcast measurement is its most important issue. Omny Studio and RAIN News are partnering to produce a free webinar: Beyond the Download: A Deeper Understanding of Podcast Listening. Register now for Tuesday, August 16 at 4pm EDT. the illuminating session will be presented by Matt Saraceni, Head of Content at Omny Studio. Continue Reading

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Omny adds podcast analytics to its studio and hosting packages; aims for standard

Australian company Omny announced that is has developed podcast consumption analytics as part of Omny Studio, its publishing and hosting platform for on-demand audio. The intent of new analytics is to raise the game from traditional download metrics to a more granular view of how the programs are listened to. The company would like to develop an industry-wide standard. Continue Reading

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Omny Studio seeks to bridge broadcast and on-demand

Once a clearly defined term, podcasting now encompasses any kind of on-demand Internet program. As such, there is an opportunity for radio stations to jump into on-demand streaming in parallel with live webcasting. A new production application offers radio stations a tool to quickly turn live broadcast content into archived on-demand audio for streaming. Continue Reading