Midroll Media studies find 4.4 times better brand recall from podcast advertisements

Midroll Media released a roundup of all eleven podcast ad effectiveness studies it commissioned from Nielsen during 2018. The studies demonstrated positive results for podcast advertising. The first top-line result is that the format generated up to 4.4 times better brand recall than display advertisements. Continue Reading

Nielsen Total Audience Report: Podcasts and smart speakers on the rise in Q2

Specialized studies have been reporting growth in audio for years, and the general media research is reflecting the same result. Nielsen’s Total Audience Report for Q2 marked another steady quarter for radio, although its influence remains notably less among younger ears. The report also saw positive trends for smartphones, streaming audio, and smart speakers. Continue Reading

Westwood One, Panoply Media sign on for Nielsen tech to target car buyers

Nielsen announced that Westwood One and Panoply Media will use its technology for auto marketing and measurement. Both parties will leverage the Nielsen Auto Cloud fueled by J.D. Power to target car buyers across radio, streaming audio, and podcast media with relevant messages that meet the changing needs of their audiences. Continue Reading

Nielsen survey finds smart speaker owners mostly listen to music on devices

Nielsen has debuted a new report focused on emerging technologies, and the first installment turned its eye toward the smart speaker trend. The new quarterly MediaTech Trender Survey includes 2,000 U.S. consumers aged 13 and up. Smart speakers are making quick work at converting people into repeat customers; in the U.S. homes that have a smart speaker, four in 10 have more than one such device. Continue Reading