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Nielsen Total Audience Report contrasts radio and TV for news consumption

Nielsen Total Audience Report Q4 2016 canvas

Nielsen’s Total Audience Report for Q4 2016 placed a focus on news. The results showed how much of a role radio plays in news consumption for U.S. adults. The weekly gross amount news consumption on radio in PPM markets rose from 10.5 billion minutes in 2015 to 11.5 billion minutes in 2016. However, radio did top the share of weekly listening in 2016 among U.S. adults. Continue Reading

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Nielsen 2016 report: “Music consumption is at an all-time high”

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“Music consumption is at an all-time high,” according to Nielsen Music’s 2016 U.S. Year-End Report. The analysis reveals that 2016 was another year with strong streaming growth and some compelling trends for albums. The entire music industry posted a 3.1% increase in overall volume, with total album consumption reaching 560.7 million units. Continue Reading

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Nielsen brings Music Connect to Canada; will it shake up radio?

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Nielsen has launched its Music Connect data product in Canada. This rollout offers clients more in-depth listener data, including for streaming and broadcasting. It covers 72 metropolitan areas across Canada, and has analytics including airplay, sales, and social media activity. According to Canadian music industry specialist Alan Cross, it could “shake up” what listeners hear on Canadian Radio. Continue Reading

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Nielsen 360 report examines concert behaviors and data

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Nielsen’s latest data is a Live Event 360 report, which analyzes fan behavior around concerts. People who attended at least one concert or festival in the past year spent 60% of their average annual music budget on attending those performances. Although the Nielsen report is focused on finding brand and marketing opportunities around live shows, there’s also an intriguing perspective for digital music platforms. Continue Reading