Kurt Hanson blog: Recently, Nielsen Audio released its first annual “State of the Media: Audio Today” report — its new version of Arbitron’s venerable annual “Radio Today” reports. One interesting finding is the importance of the “workday” daypart. Continue Reading
It seems like a done deal, as Nielsen quickly started integrating Arbitron into its operations after a September acquisition, setting up the Nielsen Audio division and making small changes to ratings measurements. But a second part of the deal starts now. Continue Reading
Why has AM/FM lost 30 percent of its key listening metrics since 2008? Founding editor Kurt Hanson reflects on history, harkens back to the day when he ran a leading ratings company, and disputes a theory. HINT: it’s not about the Portable People Meter. Continue Reading
When Nielsen acquired Arbitron in September, visions of unification sprang into the minds of observers. Among Internet brands, Pandora arguably has the most to gain by holistic audience measurement. But as lean-back listening is more emphasized in Spotify, Rhapsody, and iTunes, many stakeholders want change in 2014. Continue Reading
Pandora CFO Mike Herring addressed the Credit Suisse 2013 Technology Conference this week. The format was a moderated Q&A session. We pulled out three subjects within which Herring’s responses were of particular interest: ratings measurement, how Pandora sells ads, and… Continue Reading
In the first methodology change after the acquisition of Arbitron, and its rebranding as Nielsen Audio, Nielsen has announced it will include radio online reruns in its ratings, according to Inside Radio and Audio4cast. The decision is an inching movement… Continue Reading