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Musical.ly starts $50 million Creator Fund as its acquisition closes

Musical.ly announced the start of a fund to support its users. The short-form music video and lip syncing app will invest up to $50 million into a Creator Fund over the next two years. The money will go toward a range of programs, from college scholarships to co-development deals to a “creator marketplace” where users can trade creative assets or instruction. Continue Reading

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Musical.ly joins the original content bandwagon

Social video app Musical.ly is now creating original shows. The platform emphasizes user creativity, and has become a hub for lip syncing and other fan music videos. The planned episodes will run just two to four minutes and will feature content from NBC, MTV, and Hearst. Original content has become a core marketing promise for companies across the entertainment and media landscapes. Continue Reading