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PodcastOne launches new mobile app, adds video partnership

PodcastOne has launched a new mobile app that includes interactive features in social and video alongside its audio programming. Listeners can tune into their shows and engage with them in new ways, such as viewing behind-the-scenes photos, taking polls, and messaging other fans. The app also introduces a virtual currency for its loyalty program. Continue Reading

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BIA/Kelsey projects mobile besting radio for local ad revenue

Market forecaster BIA/Kelsey released its updated report on 2017 U.S. local ad revenues with mid-year data. So far, the forecast projects that revenue from mobile will edge out local radio from the top five media sources this year. Mobile is projected to see an 11% share with revenue of $16 billion, pushing the source into the top five in a tie with newspapers. Local radio dropped to sixth with $15.6 billion in revenue. Continue Reading

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A closer look at Shazam’s mobile advertising and savvy business shifts

AdExchanger profiled Shazam and its use of mobile advertising. The identification app has shifted from a business model of affiliate iTunes links to one centered on advertising. Chief Revenue Officer Greg Glenday said that half of Shazam’s inventory is sold programmatically across both private and open exchanges. It also works directly with some clients for more involved, custom campaigns. Continue Reading

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Sneak peeks at Apple Music’s upcoming social features

At WWDC last month, Apple did announce plans to add a new social layer to its streaming music platform. The company’s previous efforts to add connection features in the app have been shaky at best. But Apple Insider has posted some screenshots from the beta of iOS 11 showing the social tools in action, and so far it seems like a more manageable and less obtrusive implementation. Continue Reading

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App Annie 2016 report: Mobile driving revenue for streaming’s old guard

Mobile analytics specialist App Annie has published its 2016 Retrospective. The report tracked another year of growth for the app industry, growth in worldwide downloads and time spent in app. Many other reports last year pointed to mobile as a key source of listeners for streaming music services, but this retrospective revealed that it can also be a big revenue driver. Continue Reading