One day after Cumulus-owned Westwood One announced it was bringing Cumulus radio station commercial inventory into the programmatic era via Katz Expressway, Katz unleashed another press announcement outlining the scope of its programmatic radio market. Continue Reading
Early this morning Jelli released a progress report of its SpotPlan programmatic buying platform, timed to coincide with RAIN Summit Nashville and the RAB/NAB Radio Show this week in Nashville. RAIN News spoke with Jelli CEO Mike Dougherty about how the programmatic market has grown since the announcement of SpotPlan in March, and its launch in April. Continue Reading
Jelli has launched a demand-side platform for buying broadcast radio ads. Called SpotPlan, the technology intends to make buying inventory programmatically in the iHeartMedia network, and the Katz Expressway network, quicker, easier, and more precise. Continue Reading
Jelli, the cloud-based programmatic ad service for broadcasters, announced a new version of its RadioDash platform, providing a campaign data dashboard to radio station clients. We spoke to CEO Mike Dougherty. Continue Reading