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The Scripps/Midroll merger: Conversation with the execs

Yesterday’s announcement that E.W. Scripps acquired Midroll Media is a mile marker in the evolution of podcasting as an important media category. We spoke by phone with Adam Sachs (CEO, Midroll Media), and Adam Symson (SVP and Chief Digital Officer, Scripps) about the merger, its aftermath, and implications for podcasting. Continue Reading

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Midroll Media hires WNYC’s Chris Bannon as Chief Content Officer

Midroll Media announced today that Chris Bannon, currently VP of Content Development and Production at public radio’s WNYC, will join Midroll as Chief Content Officer starting March 16. RAIN News spoke to Chris Bannon and Midroll Media CEO Adam Sachs about the appointment and the opportunity in podcasting. Continue Reading

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Native advertising growth for streaming audio

Native advertising has ebbed and flowed across media categories for decades. 2014 has been a year in which the streaming audio market has embraced native campaigns, and signs point to increased adoption by advertisers, and increased offerings by publishers. We spoke to Cathy Csukas (Adlarge) and Lex Friedman (Midroll Media) for sell-side perspective. Continue Reading

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The business of podcasts: conversation with Adam Sachs, new Midroll Media CEO

Two weeks ago podcast production and distribution company Earwolf merged with The Midroll, a podcast advertising agency spawned from Earwolf’s monetization efforts, to form Midroll Media. RAIN spoke with new Midroll Media CEO Adam Sachs about the merger’s values, how podcast ads are sold, and the future of on-demand talk programming. Continue Reading