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U.K.’s Global acquires AudioHQ which becomes DAX, bringing that programmatic platform to U.S.

In one of the most interesting and consequential deals we’ve reported this year, UK radio juggernaut Global has acquired U.S. digital audio advertising company AudioHQ. Linked with that, Global will launch DAX, its programmatic audio ad platform, in the U.S., operated by AudioHQ — whose name will change to DAX. We spoke with the principles. Continue Reading

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STRATA re-positions Pandora in its media buying platform

STRATA, a media buying platform that connects advertisers with media publishers, has re-positioned Pandora’s ratings profile on its dashboard, separating it from radio stations, according to Inside Radio and RAIN News sources. The action represents the latest twist in a long path of Pandora competing against U.S. broadcast radio for advertising dollars. RAIN spoke to several sources for comment. Continue Reading

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8tracks CEO David Porter talks about audio advertising

Last week we covered AudioHQ’s launch as a new audio ad network, partnering with 8tracks as a music-service partner. CEO Matt Cutair told us that his company seeks to facilitate a “middle market” between high-end premium sales and programmatic buying. To follow up on the content side, we spoke to David Porter, founder and CEO of 8tracks. Continue Reading