Private equity firm Diversis Capital has acquired media software company Marketron from previous owner BlackRock Capital. In the deal, Diversis names Michael Collins as Marketron CEO, exiting previous chief executive Jeff Haley. Continue Reading
Audio ad sales company AdLarge and media software company Marketron have announced an alliance to develop a new programmatic platform for radio. The platform will leverage Marketron’s Mediascape marketplace, and promises to deliver key values of programmatic advertising. Continue Reading
On the Move tracks hires, promotions, and other notable personnel changes within the online audio industry. Today’s moves include new C-suite roles for Shazam and Marketron. Also Univision and TuneCore each made hires at the VP level. Continue Reading
Starting today, Marketron is rolling out its Mediascape Marketplace programmatic ad purchasing solution to 2,900 stations. The company is calling the platform “the first working programmatic exchange for radio.” Continue Reading
As programmatic advertising tools increasingly play a part in audio advertising, Marketron has begun executing software-driven radio spot transactions. The company executed what it calls “the first ever real time programmatic spot buy in the radio industry” last week. We spoke with CEO Jeff Haley Continue Reading
Media software company Marketron announced the hiring of Todd Kalman, who will leave CBS Radio to join the Minneapolis company. Kalman becomes VP of Sales for Marketron. Continue Reading
Business software company Marketron today announced the addition of location-based advertising to its suite of monetization products. Location-based advertising addresses the dominant trend in digital listening, which is the migration of consumers to mobile environments. An eMarketer study this month concluded that mobile advertising will surpass traditional radio advertising revenue this year. Continue Reading
Business software company Marketron announced today that it has combined two product units, Marketron Mobile and Marketron Interactive, into a one-stop solution center called Marketron Digital. The announcement came during this week’s Marketron User Symposium in Chicago. Continue Reading
Ad-tech company AdsWizz has partnered with solutions provider Marketron to create Mediascape Streaming, which Marketron calls “The first end-to-end streaming advertising solution.” Mediascape Streaming is an extension of Marketron’s existing Mediascape product. Continue Reading
Marketron and Jelli announced this morning an agreement to combine Marketron’s system for tracking radio spot inventory with Jelli’s programmatic ad-buying software. Both parties emphasize that the alignment is the first instance of a broadcast radio buying system connected to a leading radio traffic system. Continue Reading