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Marketron unleashes programmatic-like tools for broadcast spot sales

As programmatic advertising tools increasingly play a part in audio advertising, Marketron has begun executing software-driven radio spot transactions. The company executed what it calls “the first ever real time programmatic spot buy in the radio industry” last week. We spoke with CEO Jeff Haley Continue Reading

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Marketron announces location-based advertising solution

Business software company Marketron today announced the addition of location-based advertising to its suite of monetization products. Location-based advertising addresses the dominant trend in digital listening, which is the migration of consumers to mobile environments. An eMarketer study this month concluded that mobile advertising will surpass traditional radio advertising revenue this year. Continue Reading