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Shazam debuts augmented reality platform, furthering its use as a marketing tool

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Shazam has launched a new augmented reality platform for its brand partners, artists, and users. With this tool, unique Shazam Codes on real-life objects can be viewed with the app on a smartphone to unlock additional content. The codes can reveal anything from 3D animations to product visualizations, mini-games to 360-degree videos. Continue Reading

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Guvera teams with TV for its latest branded channel

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Guvera has entered a partnership that will see it highlighted on the Asia’s Next Top Model television show. The streaming platform will be tasked with curating music for the program’s runway shows. Guvera has also launched a brand channel for the show in its app, which collects both music and video from the reality program. Continue Reading

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BandPage/Rhapsody partnership finds success with notification marketing

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BandPage and Rhapsody released some insights from their partnership into ways to generate increased revenue within digital streaming. The pair found that push notifications had a vastly higher level of engagement than Google Searches, Facebook ads, and web display advertising. These notifications were delivered to artists’ most serious fans as identified by BandPage’s data analytics services. Continue Reading

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State of the industry report: streaming is growing fast

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Music data specialist Next Big Sound has released a new report with just as much substance as style. The beautifully designed presentation reviewed some of the major music business trends of 2014. The data points show a snapshot of how the online music industry has continued to grow and create additional business opportunities for artists, labels, and their partners. Continue Reading