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Westwood One joins Katz Expressway, bringing Cumulus inventory into programmatic

Cumulus Media-owned Westwood One has partnered with iHeartMedia-owned Katz Expressway, a programmatic advertising exchange powered by tech company Jelli. The immediate result is that radio stations in major Cumulus market have some commercial inventory in Expressway, available for automated buying. Continue Reading

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MILESTONE: Geico buys first programmatic campaign on Katz/Jelli Expressway platform

Geico became the first advertiser to place a buy on Expressway from Katz, the Jelli-powered programmatic platform for broadcast radio spots. The announcement from Horizon Media, which piloted the transaction, claims Geico’s campaign as the first-ever live programmatic buy for spot radio. Continue Reading