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Billboard 200 gets first No. 1 from streaming performance

Life of Pablo clean canvas

Kanye West’s The Life of Pablo has been a source of great interest to the music media in recent weeks, thanks to the rapper’s unique take on defining an album and his unusual approach to distribution. But the creation has also been very successful in attracting listeners. Pablo topped multiple album charts on the back of its strong streaming performance.

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Kanye West is redefining albums in the streaming age

Life of Pablo clean canvas

When Kanye West launched his latest album, the focus was on his protective approach to distribution. The strategy was controversial at best, especially given the immediate wave of piracy the title faced. But in the weeks following the official release, West has been less obviously changing how his fans perceive the very idea of an album in the streaming age.

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