As programmatic advertising tools increasingly play a part in audio advertising, Marketron has begun executing software-driven radio spot transactions. The company executed what it calls “the first ever real time programmatic spot buy in the radio industry” last week. We spoke with CEO Jeff Haley Continue Reading
In a far-reaching agreement, iHeartMedia and its subsidiary Katz Media Group have partnered with Jelli, the automated radio advertising platform, for programmatic ad-buying of broadcast radio inventory. RAIN News spoke to Jelli CEO Mike Dougherty. Continue Reading
Jelli, the cloud-based programmatic ad service for broadcasters, announced a new version of its RadioDash platform, providing a campaign data dashboard to radio station clients. We spoke to CEO Mike Dougherty. Continue Reading
Earlier in the summer, Jelli announced plans to suspend its social radio service in favor of its programmatic ad platform. The promising Q1 growth for that service continued on Tuesday, with the company’s announcement that its RadioSpot platform will be deployed at seven more radio stations across the U.S. Continue Reading
In a retrospective, even sentimental blog post, Jelli announced that it is shutting down the Jelli User-Controlled Radio platform and station apps. The plug will be pulled this Sunday at midnight (PDT), completing a pivot that started two years ago when Jelli began building a suite of ad-tech products for radio stations. Continue Reading
The digitization of radio is an important part of the evolving media landscape, as documented by Edison Research, BIA/Kelsey, and other research organizations. On the front end, that means accommodating the consumer migration to online listening. Behind the scenes on the business end, it means bringing long-standing monetization technology from the web to broadcast. Continue Reading
Marketron and Jelli announced this morning an agreement to combine Marketron’s system for tracking radio spot inventory with Jelli’s programmatic ad-buying software. Both parties emphasize that the alignment is the first instance of a broadcast radio buying system connected to a leading radio traffic system. Continue Reading
Jelli has completed its transformation from a listening app to an ad platform with today’s announcement of SpotPlan, which Jelli claims is the first programmatic advertising platform for radio. Programmatic ad-buying is well-established on the Web at large, and is used for planning ad campaigns in streaming audio. Continue Reading