iHeartMedia has unveiled SmartAudio, a digital data advertising product for broadcast radio. As part of building out its programmatic backbone, tools like SmartAudio will allow advertisers to better target their efforts to reach listeners. SmartAudio also takes advantage of the current surge in dynamic ad creative.[read more]
We are delighted to share news sent to us from iHeartMedia: Steve Keller, CEO of iV, has been awarded the iHeartMedia Scholarship for Leadership in Audio Innovation, a program conducted with the Berlin School of Creative Leadership. RAIN News readers have a chance to meet Steve Keller next Tuesday at RAIN Online Audio Advertising Summit, where Keller is showing his work.[read more]
Billboard published its Power 100 list for 2017. The ranking includes several prominent leaders in the streaming music industry from companies including Apple Music, iHeartMedia, and Pandora. Spotify Chairman/CEO Daniel Ek took the No. 1 spot.[read more]
Podcast specialist ART19 has entered a partnership that will bring its API (application program interface) to iHeartMedia. ART19’s API will allow its podcast publishers whose shows appear on iHeartRadio to access more advanced data about how people are listening.[read more]
As promised in September, iHeartRadio has launched its two-tiered subscription product: iHeartRadio Plus, and iHeartRadio All Access powered by Napster.
Both are being rolled out in beta today, with a free 30-day trial. The new subscriptions service features two breakthrough functions: replaying and saving songs from live radio.
iHeartMedia released financial results for the third quarter. In announcing the results, iHeart’s leadership kept the focus forward on upcoming digital projects. “This quarter, we were excited to announce the reimagining of live radio with our two new subscription services, iHeartRadio Plus and iHeartRadio All Access," Bob Pittman said.[read more]
iHeartMedia has partnered with Advertising Age to create a podcast called Tagline. The twice-a-month podcast will focus on the advertising, marketing and communications industries, with experts giving an inside look at their work.[read more]
The rumor mill was buzzing earlier this week about iHeartMedia’s plans to enter on-demand streaming. Now, America's biggest broadcast group has announced that it has two such services in the works, both due to launch in January 2017. Details are scarce, but there is one important feature.[read more]
iHeartMedia is reportedly planning to launch new paid streaming services. According to Claire Atkinson of the New York Post, the media conglomerate is working on an ad-free radio product and an on-demand music service. CEO Bob Pittman is reportedly going to make the formal announcement this week.[read more]
Brief news items and worthy reads from around the web: Another spin on the vinyl resurgence; iHeartMedia turns to a future-proofing plan; new stories from Starbucks; Spotify songs of the summer.[read more]
In a startling announcement that apparently hopes to drive a wedge into the radio audience measurement field, five broadcast groups have created a partnership with Shazam at the center, to develop what the announcement calls a "groundbreaking new audio measurement solution."[read more]
Shazam has entered a partnership with several broadcasting groups with the goal of creating an audience measurement solution for broadcast and digital audio. The new partners are iHeartMedia, Cumulus, Entercom, Cox and Sun Broadcast Group.[read more]