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iHeartMedia launches audio/visual ad project with Fox Networks Group

iHeartMedia has entered a partnership with Fox Networks Group to create Smart A/V Audiences, a suite of data-driven advertising products across both audio and video segments. Smart A/V Audiences will allow the creation of customized audiences by targeting for specific interests, then delivering video and audio ads to those individuals. The project builds on iHeartMedia’s SmartAudio programmatic ad tool. Continue Reading

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Westwood One joins Katz Expressway, bringing Cumulus inventory into programmatic

Cumulus Media-owned Westwood One has partnered with iHeartMedia-owned Katz Expressway, a programmatic advertising exchange powered by tech company Jelli. The immediate result is that radio stations in major Cumulus market have some commercial inventory in Expressway, available for automated buying. Continue Reading

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RAIN Summit speaker Steve Keller wins iHeartMedia, heads to Berlin (…after RAIN Summit)

We are delighted to share news sent to us from iHeartMedia: Steve Keller, CEO of iV, has been awarded the iHeartMedia Scholarship for Leadership in Audio Innovation, a program conducted with the Berlin School of Creative Leadership. RAIN News readers have a chance to meet Steve Keller next Tuesday at RAIN Online Audio Advertising Summit, where Keller is showing his work. Continue Reading