Heidi Browning, Senior Vice President, Strategic Solutions at Pandora, is leaving the company to become Chief Marketing Manager at the National Hockey League. Browning describes herself as a “digital marketing passionista,” and has spoken at RAIN Summits. Continue Reading
Pandora published some numbers in an article that is both a response to recent comScore audience measurement data, and part of a continuing competition with Spotify for marketing dollars spent by advertisers to reach online radio listeners. We spoke with Pandora executive Heidi Browning. Continue Reading
During Pandora’s development of its advertising model, we have tracked the development of its local sales organization spread across dozens of city markets. With less publicity, Pandora is also building an in-house creative advertising team that works with agencies and advertisers to build customized messages, programs, and productions to connect brands with targeted groups of listeners. The effort leverages a combination of media creativity and data knowledge.
To get a better picture of how this works, and some examples, we spoke with Heidi Browning, Pandora’s SVP of Strategic Solutions. She works with chief marketing officers and ad agencies on ideas for what she calls “innovative ad experiences.” Continue Reading