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Foursquare to help Pandora with real-world advertising impact analysis

Foursquare announced that it has entered a partnership with Pandora for an effort to measure the real world impact of radio advertisements. The center of the agreement is Attribution by Foursquare, which applies the company’s location intelligence to offline measurements. This tool will help Pandora for Brands clients to understand the impact of digital ad campaigns on visits to brick-and-mortar stores. Continue Reading

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RAIN Weekend Perspective

RAIN’s Weekend Perspective reviews the week’s main events, and refreshes your synapses for next week. The week started with a legislative bang when Rep. Melvin Watt introduced the Free Market Royalty Act in Congress. (Just in time for a general governmental… Continue Reading