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Study finds discovery by streaming supports concert sales

Eventbrite survey streaming to concert canvas

MusicWatch and Eventbrite teamed up for a survey of how music discovery impacts listeners’ purchases related to live music. The results showed that 42% of the respondents cited streaming as a music discovery platform, and 51% of those streaming listeners bought tickets to a show by an artist they found on those services. Plus 29% of streaming discoverers attend two or more shows a month.

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