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Brand advertisers flock to ESPN podcast series

ESPN’s 30 for 30 podcast series (announced in RAIN News in March) launched yesterday, and the company released a sponsor lineup that includes four national brands. The announcement is significant as the podcast economy is at an inflection point, attempting to evolve beyond its reliance on DRM (direct response marketing) advertisers, and draw money from the big marketing budgets of national branding campaigns. Continue Reading

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ESPN’s Pin Kings is the company’s first episodic podcast story

ESPN announced a new addition to its programming with a multimedia documentary called Pin Kings. The story will be told across television, print, and digital outlets in addition to the 16 episodes of podcasting. The audio segment is ESPN’s first foray into episodic podcasting where a long-form story is told over a single season. It is a production style popularized by ‘Serial’. Continue Reading

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Former ESPN podcaster Bill Simmons will return to air in the fall

Earlier this week, Bill Simmons announced on Twitter that he will be launching a new podcast in the fall. He has a new contract with HBO that begins in October. Simmons’ tweet only promised a “new name, new sponsors” for the upcoming show, and HBO has not provided any other details about what his return to podcasting will sound like. Continue Reading