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Share of Ear: 18-24s Cross the Threshold

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by Larry Rosin

The combination of sample size and tracking in the Share of Ear surveys, produced by Edison Research, show changes in audio consumption as they happen. In this guest column originally published on his Infinite Dial blog, Edison President Larry Rosin notes a milestone: young Millennials have crossed a meaningful threshold, now spending more time with streaming than with AM/FM radio.

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Larry Rosin: Where Americans Go to Discover Music (and Where They Go to Learn What the ‘Hits’ Are)

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by Larry Rosin

How do people discover music? Since 2002, radio's role as the first source of discovery has plummeted while the Internet has risen. In this guest column, Larry Rosin explains another way to see radio's ongoing importance as a hitmaker.

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Mobile listeners use other devices to look up advertisers

In October Triton Digital commissioned Edison Research to survey mobile music listeners about how they engage with audio advertisers. The results shine light on the multi-device digital lifestyle. The study targeted 410 listeners in the 18-54 group, each of whom had actively listened to Internet radio in the past week.

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