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iHeartMedia Analytics launches, measuring and optimizing broadcast radio digitally

In a significant rollout of new advertiser products, iHeartMedia is today launching iHeartMedia Analytics, a digital attribution service for broadcast radio. The company is seeking to transform how advertisers plan, buy, and measure their campaigns in the largest array of commercial stations in the U.S.┬áBrian Kaminsky, iHeart’s President of Revenue Operations and Insights, offers details to RAIN News. Continue Reading