iHeartMedia Analytics launches, measuring and optimizing broadcast radio digitally

In a significant rollout of new advertiser products, iHeartMedia is today launching iHeartMedia Analytics, a digital attribution service for broadcast radio. The company is seeking to transform how advertisers plan, buy, and measure their campaigns in the largest array of commercial stations in the U.S. Brian Kaminsky, iHeart’s President of Revenue Operations and Insights, offers details to RAIN News. Continue Reading