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Spotify launches Playlist Targeting for brand marketing

On-demand music service Spotify has announced a new audience segment for advertisers called Playlist Targeting. Brand marketers will be offered a premium opportunity to connect with behavioral audience segments derived from user engagement with Spotify’s 1.5-billion playlists. Spotify exec Brian Benedik explains it to RAIN News. Continue Reading

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STRATA re-positions Pandora in its media buying platform

STRATA, a media buying platform that connects advertisers with media publishers, has re-positioned Pandora’s ratings profile on its dashboard, separating it from radio stations, according to Inside Radio and RAIN News sources. The action represents the latest twist in a long path of Pandora competing against U.S. broadcast radio for advertising dollars. RAIN spoke to several sources for comment. Continue Reading