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Storyline 2013: Nielsen, Arbitron, and the ratings jigsaw puzzle

When Nielsen acquired Arbitron in September, visions of unification sprang into the minds of observers. Among Internet brands, Pandora arguably has the most to gain by holistic audience measurement. But as lean-back listening is more emphasized in Spotify, Rhapsody, and iTunes, many stakeholders want change in 2014. Continue Reading

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Pandora CFO on ratings, ad sales, and subscriptions

Pandora CFO Mike Herring addressed the Credit Suisse 2013 Technology Conference this week. The format was a moderated Q&A session. We pulled out three subjects within which Herring’s responses were of particular interest: ratings measurement, how Pandora sells ads, and… Continue Reading