Russell Simmons on music consumption: “We gotta go make them pay”

Russell Simmons recently gave an interview about his All Def Digital venture and about the role of royalties in the current music industry. “All Def Digital, to me, is the place that promotes freedom for artists,” Simmons said. “It’s a place where people can express themselves in ways that the gatekeepers wouldn’t allow in the past.” Continue Reading

All Def Digital secures $5 million in Series A financing

All Def Digital, the cross-platform network spearheaded by Russell Simmons, secured $5 million in Series A financing. The funding will support the network’s growth, original programming, and initiatives for artist and talent development. This multimedia resource for the hip-hop community has also forged interesting ties to streaming music. Continue Reading

Russell Simmons’ YouTube network All Def Digital gets its top exec

Sanjay Sharma has joined All Def Digital as president and CEO. The YouTube channel, launched by Def Jam’s Russell Simmons, is a resource focused on hip-hop music, comedy, and spoken word artists. From behind-the-scenes videos with new MCs to talk shows with the latest celebrity gossip and news, the channel is positioning itself as a multimedia resource for fans and performers alike. Sharma joins the company after almost five years at Machinima, another multichannel network that produces videos and web shows centered on video games and gamer lifestyle. Continue Reading