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Pandora adds sponsored playback and skips to genre stations

Pandora is expanding its options for sponsored listening packages in the lead-up to the holiday season. The new choice is related to the audio streamer’s Pandora Plus mid-priced tier of subscription access, which allows listeners to replay songs and have more opportunities to skip tracks. Pandora’s latest ad addition is sponsored playbacks and replays, where non-Plus listeners can get those features for a limited time in exchange for watching a video ad. Continue Reading

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AudioHQ signs exclusive ad deal with Digitally Imported

AudioHQ has entered a deal to be the exclusive seller of audio advertising inventory for electronic music specialist Digitally Imported. The exclusive partnership is for the United States and will begin in 2017. Digitally Imported joins an AudioHQ client roster that also includes SoundCloud, Slacker, 8tracks, and Triton Digital. Continue Reading

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Pandora introduces new visual ads for mobile

Pandora has introduced a new native mobile ad experience that aims to improve impact and effectiveness for marketers. The new format relies on rich media and works to coincide with the natural behavior of the audio company’s mobile audience. Express and the Lexus Dealer Association are the first brands to beta test the new format. Continue Reading

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Podcast listening and advertising power grows [comScore/Wondery study]

A new report added to the volume of data around podcast listening and advertising. Audio on-demand network Wondery commissioned a study from comScore that found one in three podcast listeners expect to increase their podcast consumption in the next six months. Respondents also reported feeling more connected, intelligent, and energized after listening to a podcast. Continue Reading

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Spotify playlist updates: Sponsorships and statistics

Spotify has debuted a new outlet for brands to get involved with the streaming company’s popular playlists. Sponsored Playlist puts a brand’s name on one of Spotify’s curated playlists, with the sponsorship options designed to match marketing needs with a musical audience. This marketing option is now available in the U.S. and in beta in the UK. Continue Reading

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YouTube emphasizes music as it releases TV-crushing metrics

“Today, I’m happy to announce that on mobile alone YouTube now reaches more 18–49-year-olds than any network — broadcast or cable. In fact, we reach more 18–49-year-olds during primetime than the top 10 TV shows combined.”
YouTube CEO Susan Wojcicki made this announcement at an industry event targeting advertisers and agencies. Continue Reading