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Apple launches programmatic mobile ad-buying for iTunes Radio; AdsWizz partners

Starting today, Apple is making digital ad buying easier and more targeted for marketers in iTunes Radio, the company’s non-interactive online radio service. One of the first outside partners to offer iTunes Radio to buyers is AdsWizz. iTunes Radio inventory is now available on AdWave, the company’s global audio ad marketplace. Continue Reading

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The programmatic future of audio advertising (RAIN Summit Europe)

RAIN Summit Europe Redux

Advertising and monetization of streaming audio was a key topic at RAIN Summit Europe (Nov. 4 in London). In the “Streaming Ad Sales Strategies” panel, programmatic advertising got a lot of attention. Read highlights and listen to the entire panel. Continue Reading

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iHeartRadio partners with AdsWizz to monetize streams

Clear Channel’s iHeartRadio is partnering with ad-tech provider AdsWizz to create “unique and integrated digital advertising capabilities,” it was announced this morning. The partnership will enhance ad insertion and targeting across a wide scope of brands and content — over 840 Clear Channel radio stations that stream live webcasts on the iHeart platform. Continue Reading

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AdsWizz inks deal with leanStream to provide ad technology to audio streams

Ad solution provider AdsWizz has signed a partnership agreement with leanStream, a streaming solution provider, to help monetize content streams playing on the leanStream platform. The agreement is the latest in a series of alliances for AdsWizz, which now provides its audio-ad technology to 27 content delivery networks (CDNs). Continue Reading

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Deezer partners with AdsWizz to sell local ads globally; promises a U.S. launch “in the coming year”

European music service Deezer has partnered with ad-technology provider AdsWizz to help monetize local ad inventory in many of its global markets. RAIN spoke to Tristan Rachline, Deezer’s head of global sales, about the value of using AdsWizz, how it approaches local markets, and the much-awaited U.S. launch. Continue Reading