Here’s what we’re learning from global podcast company Acast: People who fall asleep listening to podcasts can be sorted into two groups. Both groups take longer to fall asleep than non-listening people. Bedtime listeners are less likely to skip ads… Continue Reading
Acast announces a new podcast called Your Mama’s Kitchen, spawned from the company’s partnership with Higher Ground, the podcast company launched by Michelle and Barack Obama. Acast announced its sales and distribution deal with Higher Ground in April. This new show is the first result of that alliance. Click for details and a link to listen. Continue Reading
Acast has selected Podscribe as its “preferred attribution partner” in all markets. It’s a meaningful and sweeping endorsement of Podscribe’s performance analytics in podcast advertising. The other half of that handshake appears to be a back-of-hand reference to Spotify’s Ad Analytics tool which launched just two months ago. Continue Reading
Global podcast hosting and marketplace technology company Acast has launched “AdCollab,” a service which enables advertisers to team up directly with podcasts hosts in planning host-read sponsorship campaigns. This initiative has been in testing mode since April, and is available to all advertisers planning host-read campaigns. Continue Reading
Global podcast powerhouse Acast released its Q2 earnings today. In the official release and presentation highlights we see top-line growth leading to negative operating margins. Below are details around the highlights and the total operating loss for the quarter: Net… Continue Reading
Acast sent us a fascinating piece of survey work that questioned podcast listeners about their sentiment toward AI influencing podcasts in over 20 ways. The broad takeaway is approval by listeners for AI in the production process. That approval slants toward technical improvements, with lower levels of acceptance of content manipulations. Click for the interesting details. Continue Reading
Acast announced today that it has expanded its self-serve podcast advertising platform, which now enables self-serve advertisers to buy host-read sponsorships across the entire Acast Marketplace. “This is a real moment for us,” said Product Manager at Acast Niklas Lagerberg. Click for details. Continue Reading
Podchaser, an Acast subsidiary, announces the launch of a new technology which can assist hosting providers, ad platforms, and other marketplaces to enhance ad targeting. The offering is called Collections+, and reportedly uses AI to sort podcasts into verticals useful to advertisers and marketers. The product expands the number and range of podcasts which can be effectively targeted by advertisers. Continue Reading
“Identifying a medium’s return on ad spend (ROAS) is tricky.” That’s how Acast forthrightly introduces its new survey: Podcast’s Return on Ad Spend.To help identify how effective podcasts are on this metric in 2023, Acast Intelligence ran a study with 250 advertisers/marketers who have spent money on multiple podcast campaigns before. Click for multiple results, graphs, and the download link. Continue Reading
Global podcast company Acast will give away $10,000 worth of podcast advertising across its 100,000-show reach, to a single American small-business company. The program coincides with Small Business Month. Anyone can make nominations. Click for details and links. Continue Reading
Acast has released its Q1 2023 earnings report. Click for detailed coverage of finances, key metrics, new Q1 initiatives, and comments from the CEO. Continue Reading
Global podcast company Acast sent an interesting notice about a tech innovation called Interchangeable Ad Slots. The system takes advantage of Acast’s basic system setting which reserves each ad slot for one of two ad types: host reads, or pre-recorded brand commercials. The new technology can discern which type is reserved for a slot, and override that setting by selling and delivering the other type. Continue Reading