by Brad Hill
Google’s acquisition of Songza is widely regarded as a buy-in of Songza’s unique “Concierge” delivery of personalized music, based on each user’s activity and mood combined with other data signals. The backbone of Songza programming is assembled by a team of 60 music specialists, and their work is supplemented by a Big Data-fed algorithm which refines the output based on the listener’s history of song votes and song skips.
Songza’s formula, and those of other music services, which determine what a listener hears, all fall under the broad term “curation.” All music services that provide some degree of interactivity deploy a curation strategy. The underpinning of that strategy is subject to trend and vogue. How has music curation evolved, and what is the trend this year which is driving acquisitions?
Continue Reading →