Spreaker has announced the beta launch of a revenue sharing program. The podcast host is offering an opt-in program for splitting the revenue from audio and visual ads placed into participating shows. Under Spreaker’s terms, podcast producers will receive 60-65% per CPM (or 1,000 impressions of a particular advertisement).
The ad tech will be handled by Spreaker’s partners. Ad placement will be focused by location, although no other data targeting demographics such as age or gender are mentioned. The ads will appear in embedded podcast players and on the iOS and Android mobile versions of Spreaker Podcast Radio. Spreaker noted that it is already planning new improvements to the existing beta product, such as flexibility as to when in a show an advertisement plays.