Ten months after the initial partnership announcement, U.S.-based PodcastOne and Australian radio group Southern Cross Austereo (SCA) officially launched their co-branded venture in Sydney.
The deal calls for SCA programs to exist in the main PodcastOne app, and, reciprocally, for Southern Cross to offer selected PodcastOne show to its audience.
In Sydney, an elborate launch part was reportedly highlighted by what is described as a “walk-through audio experience,” hosted by PodcastOne talent Dr. Nikki Goldstein. Another part of the audio tour took place in a locker room where podcaster Mark howard recorded a live show segment featuring AFL player and coach Paul Roos. Finally, a big dinner in which the entertainment was a new podcast called A Plate To Call Home from Gary Mehigan.
Grant Blackley, CEO of Southern Cross Austereo, hosted the event with PodcastOne CEO Jim Berk.
Media agency buyers attended the launch event. Grant Tothill is the head of podcasting for Southern Cross.