SoundCloud has partnered with The Fader for a documentary miniseries called SoundCloud Next Wave. Episodes in this video series will highlight local music scenes, with the debut focusing on underground rap in Los Angeles. Two performers from the first episode – Lil Tracy and Fat Nick – will give a concert in Los Angeles on July 20 in support of the show. The Fader has also posted a curated SoundCloud playlist showcasing other music from the city’s rap scene.
This announcement comes at a difficult time for SoundCloud. The company has been fending off reports of a struggling financial situation and rumors that its demise may be imminent. Although the investment in a new project seems questionable at such a time, the miniseries does shine a direct spotlight on the type of up-and-coming artists who have used and benefitted from SoundCloud as a music discovery platform.