Shazam and Songkick are combining their services. The audio identification app will integrate concert listings from Songkick starting in 2017. Concert data and information for hundreds of thousands of upcoming live shows will appear in the app. The companies hope to tap into the experience of music discovery to spark interest in concerts by those newly uncovered performers.
“The moment of discovery is such an important time to educate the fan about a show,” Songkick CEO Matt Jones said. “I’m proud to say we’ve built a technology platform that will enable every artist we work with, and every fan who uses us, a chance to seamlessly discover new artists and immediately have the opportunity to see them live.”
“We’re constantly looking for ways to branch out in new ways to serve our users, focusing on what is important to music fans,” said Fabio Santini, Shazam’s chief product officer. “In partnering with Songkick to create this new offering, we are able to further connect the dots from discovery to fandom that make up a strong artist-to-fan relationship.”