Australia’s SBS Radio announced a campaign centered around the Eurovision music talent competition. SBS Eurovision Radio will be a round-the-clock station on digital radio, online, and mobile that features hits from the international competition. It will also have a live simulcast of the semifinal and grand final performances next week.
This campaign is an example of how broadcasters can design their programming and digital efforts around special events. Other recent news in this vein includes the pop-up events hosted by Dash Radio and iHeartRadio’s partnership with the Electric Daisy Carnival music festival. Also, many streaming services launched special stations in honor of receiving access to Prince’s catalog.