Saavn, an India-centric streaming and digital media company, has partnered with AdsWizz and Omnicom Media Group to launch programmatic audio advertising in India. Omnicom and its clients will have access to Saavn’s digital audio ad inventory. AdsWizz will provide the ad solution technology.
“Digital audio advertising represents one of the largest untapped opportunities for brands to generate new demand and grow their businesses,” said Gaurav Kaushik, vice president for Saavn’s advertising platform. “We had over 1.8 billion real ad impressions in Q4 and each one of them is unmatched in terms of sophisticated targeting capabilities and helping deliver insights for brands.”
HP India was the first advertiser to run a programmatic digital audio ad buy on Saavn. “The future of media buying is programmatic because it helps us focus our time, energy and resources on creativity and messaging for people who will find our products most useful,” HP India’s head of digital marketing, Amit Singla, said. “Audio ads literally allow us to speak with our target customers in a high engagement environment on Saavn.”