Rhapsody has entered into a partnership with Flipps, an app for playing media from a mobile device on a television. Through this arrangement, Flipps will support the discovery and streaming of Rhapsody and Napster’s original video content, including music videos, live performances, and exclusive interviews.
The deal is the latest in a busy year for Rhapsody. The company recently unveiled unRadio, a subscription service that can be had on its own or as part of the Rhapsode Premier plan. It also brokered an arrangement with T-Mobile to have unRadio available free of charge to that carrier’s wireless cell phone customers.
The Flipps app has been downloaded 10 million times, and is available on both iOS and Android mobile platforms. That’s a big audience for Rhapsody to potentially reach, considering it’s currently working with an audience base of 1.7 million subscribers. With the streaming space so dominated by its rivals, even the boost in name recognition from these deals could be a boon.
It’s also worth noting that this partnership comes hot on the heels of Google’s announcement of an extended free trial for Google All Access among Chromecast users. This is a sudden spike in interest for living room streaming. It might be an effort to capitalize on the popularity of mobile listening by offering a more home-friendly experience of the same service.