RAIN is pleased to announce that The Streaming Audio Advertising Summit, June 2 in New York, is now open for registration. The event, which will focus on exploring the advantages of the marketing opportunities of online audio, will take place from 9:00AM to 1:00PM at the beautiful Metropolitan Pavilion.
Produced in collaboration with Pandora, Spotify, and Triton Digital, the event brings agency advertising buyers together with innovators and thought-leaders in audio publishing and technology. Confirmed speakers can be seen here.
Advertising is the business ecosystem of online radio, and the monetization engine for most listeners to streaming audio. When compared to traditional radio, internet radio provides unique values to advertisers. The infusion of data is one clear differentiator, enabling marketers to segment audiences, target campaigns, and clarify ROI. This key value will be explored and demystified by Jeff Rossi, Global Head of Business Marketing at Spotify.
Programmatic advertising is more than a buzzword — closely related to the data revolution, programmatic platforms create efficiency in buying and selling, and shifts the focus of audio advertising from large groups of estimated audiences to precise “smart impressions” that put messages into the ears of receptive listeners. Brian O’Kelley, the CEO and Co-founder of AppNexus, will illuminate programmatic audio advertising.
For veterans of RAIN Summits, it’s not a Summit without RAIN founder Kurt Hanson, who will deliver an address on the state of streaming audio advertising. On the research side, Larry Rosin, President of Edison Research, will bring fresh insights from that company’s landmark Share of Ear and Infinite Dial consumer surveys of how Americans listen.
Podcasting is well represented in this compact and high-value event. A panel discussion on the emerging marketing opportunities of on-demand audio will be led by WNYC’s star host Manoush Zomorodi will include industry leaders Norm Pattiz (Founder/CEO, PodcastOne), Brendan Monaghan (CEO, Panoply), Thomas Mancusi (VP, Sales & Development, audioBoom), and Lex Friedman (EVP, Sales & Development, Midroll Media).
What about creative? Lauren Nagel, Director of Audio Advertising Creative at Pandora, will describe how audio campaigns are made on the creative side — what works and how audio is uniquely powerful.
The Streaming Audio Advertising Summit is designed to provide a concentrated knowledge and networking experience, with the afternoon free for returning to the normal workday. RAIN Summits are widely regarded as must-attend experiences and unique for many dimensions of the audio industry — radio, webcasting, music services, podcasting, advertising, research, and technology.
In addition to the three collaborating partners, The Streaming Audio Advertising Summit is sponsored by audio publishers and ad sales companies including audioBoom, PodcastOne, TargetSpot, AudioHQ, AdLarge Media, and Audio.Ad.
CLICK HERE to speakers and registration.