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Quick Hits: NPR CEO talks podcasts; Deezer profile; Apple Music profile

Brief news items and worthy reads from around the web:

NPR boss talks podcasts and radio: NPR CEO Jarl Mohn discussed the motivation behind radio’s interest in podcasting during his guest spot on the WSJ Media Mix podcast. “The same thing happened during the beginning of the web and people creating blogs—everyone had to have one. And now podcasts: everybody has one,” he said. But he’s not concerned about the growing competition. “I’d rather have a smaller percentage of a much, much bigger pie.“

Digging in with Deezer: TechRadar went behind the scenes at Deezer and reported on the company’s plans for building out its presence in the streaming audio segment. The focus was on its Flow feature, a constant stream of recommended music designed to be a personal soundtrack. “The industry is still young,” Shaked says. “We have a plan but, in the end, the decision to subscribe [to Deezer instead of the competition] will come down to the consumer.”

All about Apple Music: The New York Times put a focus on Apple Music today. It profiled the service’s use of exclusives and collaborations with hip-hop star Drake. The article also included interviews from this month with top executives Larry Jackson and Jimmy Iovine about the highlights for Apple Music in 2016.

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