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Quick Hits: Apple Music’s video vision; Norway FM shutdowns continue; digital ad spend favors mobile

Brief news items and worthy reads from around the web:

An Apple Music interview on its video future: Apple Music has long been teasing some big plans for how it will leverage video. In an interview with Bloomberg, Jimmy Iovine shared a vision for the streaming service as a broader pop culture hub. “Apple Music is nowhere near complete in my head,” he said.

Ongoing FM shutdown in Norway: After officially transitioning to digital radio earlier this year, the shutdown of terrestrial FM stations continues in Norway. Although the major broadcasters have mostly switched over, local stations may continue operating on FM bandwidths until the year 2022.

Mobile leading digital ad spend: Most of the industry trend reports we see for both audio and overall media consumption have pointed to mobile as the platform of choice. The latest data from the IAB compounds those findings. Mobile was responsible for more than half of all the digital ad spend in the U.S. in 2016. Total ad spend for the year rose 22% to $72.5 billion, meaning that a significant chunk of change is going into mobile ads.

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Anna Washenko

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