Market research company Market.us has gathered podcast statistics from multiple sources and compiled a slate of podcast metrics including one far-reaching projection. We compare this dataset with other podcast ad revenue projections. In doing so, we achieve an impressive level ofuncertainty. It’s all about inputs and methodology.
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The 2024 edition of Edison Research’s The Infinite Dial was unveiled today at Podcast Movement Evolutions, presented by Edison Vice President Megan Lazovick. Infinite Dial is the preeminent documentation of American listening to all types of audio. Begun in 1998, it… Continue Reading
In The Infinite Dial 2024 released today by Edison Research, we see that monthly online audio listening increased its monthly reach among age-13+ Americans to 76% — an estimated 218-million people. That is the headline metric in the Online Audio section of the influential annual report. Click for much more. Continue Reading
Signal Hill Insights has released an interesting data burst focused on whether, and how much, senior executives listen to podcasts. The study is part of an ongoing collaboration with Triton Digital. The result is an interesting glimpse into a micro demo of podcast listening. Continue Reading
Global podcast behemoth Acast announces that it has partnered with the Indigenous Screen Office (ISO) in Canada. Acast will support the ISO’s inaugural podcasting program — a plan to launch 12 indigenous-led podcasts. The ISO has allocated $300,000 to this effort. Continue Reading
Audio adtech company Triton Digital has acquired podcast creation, management, and monetization platform Sounder. It is the latest and ultimate partnership between these two companies in a span of three and a half years. “As part of Triton Digital,… Continue Reading
— Resourceful (PRX)
— Leading With Trailers (Amaze Media Labs)
— Awarded (Fast Company)
In a guide released today — the Veritonic Podcast Advertising Efficacy Guide — audio intelligence company Veritonic asserts that testing and measurement are primary tools in creating effective podcast ads. While testing and measurement are the broad takeaways, the work digs deeper Continue Reading
A day after we reported that AdvertiseCast lost its name in a branding reorganization by parent company Libsyn, and was renamed Libsyn Ads, we learn that audio giant Audacy is doing something similar. In this case, Audacy will discontinue the Cadence13 brand and reposition it. Pineapple Street Media, another podcast subsidiary, is affected too. Continue Reading
The IFPI (International Federations of The Phonographic Industry) has released its Global Music Report for 2024, an important annual appraisal of the global music industry. The central result is this: 10.2% revenue growth in 2023. Click through for part one in our coverage. Continue Reading