Nielsen has completed its acquisition of Gracenote. The metadata company will operate as a business unit under the umbrella of Nielsen Watch. Nielsen has predicted that the Gracenote purchase will have a neutral impact on its 2017 financial results and will be slightly accretive in 2018. The buyout was first announced in December 2016.
The finished deal has given Nielsen access to Gracenote’s global data and technology. Gracenote provides metadata and information for more than 12 million movie and TV listings and for 200 million music tracks.
“Bringing Gracenote under the Nielsen umbrella creates an industry-leading media discovery, metadata and measurement business strongly positioned as the market shifts to greater personalization,” said Karthik Rao, President of Expanded Verticals at Nielsen. “This acquisition combines Nielsen’s audience measurement and analytics with Gracenote’s data and technology, providing clients with deeper resources to capture consumer engagement across the evolving content ecosystem.”