Mixcloud has furthered its relationship with W Hotels Worldwide, an arm of Marriott International. The companies are collaborating on special art and music events at six W Hotels around the world. Creative professionals have been invited to share their work for the series, dubbed Future Rising II: Wonderland.
“Music has been a defining characteristic of the W brand since its inception, and furthering our partnership with Mixcloud is the perfect way to continue to bring what is new and next in music to our guests,” said Jenni Benzaquen, Vice President, Luxury Brands – Europe, Marriott International. “This unique programme of six unmissable happenings offers a creative platform to a new generation of talent, showcasing their diverse styles at some of our most iconic W hotels around the world.”
Each event has been curated by Mixcloud’s music experts alongside W Hotels European Music Director Kristina Dolgova.
“For us at Mixcloud, it’s imperative that we only partner with likeminded, authentic brands who not only love music, but take the time to cultivate young, rising talent,” Mixcloud Creative Director Kazim Rashid said. “This second volume of our FUTURE RISING partnership does just that, asking young creatives to reimagine ‘WONDERLAND’ – their utopian vision of tomorrow – through their art.”
The events are scheduled across February and March in Istanbul, Barcelona, Dubai, Amsterdam, Paris, and London. The Future Rising website has more details about the artists, performers, and dates.