London Agenda

THE AGENDA

9:30 – 10:00 STATE OF THE INDUSTRY

RAIN Founder Kurt Hanson sets the stage with his State of the Industry address.

10:00 – 10:40 PANEL: Radio Reimagined

MODERATOR: Matt Deegan (Creative Director, Folder Media) 

  • Gary Bales (Digital Music Producer, BBC)
  • Simon Cole (CEO, 7digital)
  • Ruth Fitzsimons (Global Head of Content, audioBoom)
Radio has many meanings in 2016 — broadcast, streaming, on-demand. Podcasts and playlists are sometimes touted as the new radio. Is radio being transformed, or expanded? According to RAJAR, U.K. listeners spend 26 hours each week with audio. Broadcasting owns the most reach, and time spent listening, but on-demand audio is gaining share. This expert panel discusses the present and future of radio.

10:40 – 11:05 RESEARCH: Share of Ear in the Car

Megan Lazovick, Director of Research at Edison Research, brings new research that has never been seen publicly about how consumers manage audio in the car. In-car listening, and the development of connected car dashboards, are vital issues for tradition radio and online audio.


11:05 – 11:30 NETWORKING BREAK


11:30 – 11:50 FIRESIDE CHAT: Jason Phipps

Jason Phipps, Head of Audio at The Guardian, sits down with RAIN President Brad Hill for a conversation about podcasting.

11:50 – 12:30 PANEL: New Strategies in Digital Audio Strategy

Technology continues to streamline the efficiency of streaming audio advertising, as the market for smart impressions and data-rich campaigns gradually builds. As 2016 draws to a close, what is the state of streaming audio as a marketing venue? What do advertisers expect, and how do audio publishers deliver?

MODERATOR: Neil Cowling (Creative Development Director, RadioWorks)

  • Alexis van de Wyer (CEO, AdsWizz)
  • Oliver Deane (Commercial Digital Director, Global Radio)
  • Jean-Pierre Cassaing (Director of Audio, Havas Media)
  • Ben Lovett (Account Manager – Media Planner/Buyer, the7stars)

12:30 – 1:00 RESEARCH: Mobile Metrics

Wei Shi, Wireless Media Strategy Analyst at Strategy Analytics, comes from Helsinki Finland with a presentation of the latest research on mobile media.


1:00 – 2:00 LUNCH

2:00 – 2:05 RAFFLE

Raffle provided by Triton Digital. Be in the room for your chance to win a Duark Internet Radio!


 

2:05 – 2:50 PANEL: The Streaming Audio Market: An International Roundtable

A no-holds barred discussion around online audio in Europe and beyond. This hard-hitting panel will deliver candid, multi-national perspectives on all facets of digital audio, including preferred monetization strategies, growth challenges, the prevalence of podcasting, and much more.

MODERATOR: Benjamin Masse (Managing Director, Market Development & Strategy, Triton Digital)

  • Carlos Cordoba (Co-Founder, Audio.Ad)
  • Mirko Lagonegro (Founder & CEO, DigitalMDE)
  • Eric Portier (Chief Revenue Officer, TargetSpot/Radionomy)
  • Diego J Pruneda Paz (Digital Product Development Director, Prisa Radio)
  • Leeroy Shillingford (CEO, NRJ Digital Solutions, NRJ)
  • Colm Grealy (Managing Director, Adforce.com)
  • Ed Keohane (Director, Audio, Bauer Media Group)
  • Gert Jan Kole (Programme Manager, Sky Radio Group)
  • Arthur Hoogendijk (CEO, The Media Exchange)

2:50 – 3:20 PRESENTATION: Spotify and the Human Equation

David Cooper, Director of Sales at Spotify, describes the rich data which informs product development and compelling new formats for advertisers. Also, a deep understanding of human behaviours and the contexts in which people listen that inspire change.


3:20 – 3:45 NETWORKING BREAK


3:45 – 4:15 RESEARCH: Streaming Music Health Check: Streaming’s Watershed Moment

Mark Mulligan, Managing Director and Analyst at MIDiA Research, will offer the first public presentation of major new research. This is a data-rich snapshot of the streaming music industry at an inflection point. Not to be missed!

4:15 – 4:30 PRESENTATION: Flossie Draper

Flossie Draper is the Senior Programmes Executive at the IAB UK.

4:30 – 5:00 PRESENTATION: The Power of the Sound of Sam

Sam Crowther, Head of Creative Development at A Million Ads, brings an experiential sonic journey of storytelling mixed with sounds. this might be the most unusual and masterful presentation you’ll see in a year. He explores how evolution refined the human senses, affected the development of our memory, decision making, and communication, which now defines our relationship with the media, brands and each other.


5:00 – 6:00 RAIN COCKTAIL RECEPTION

The RAIN Summit Cocktail Reception! Sponsored by AccuRadio

LISTINGS:

AdsWizz (final)
AdsWizz is the leading technology provider of advertising solutions for the digital radio and audio industries. Its server-side and client-side insertion solution, its publisher and advertiser ad server, its programmatic platforms (DSP and SSP), and global audio ad exchange offer advertisers, agencies and trading desks unique targeting capabilities to efficiently transact digital audio inventories and provide audio publishers powerful new ways to monetise their listenership.

BRS Media (final)

BRS Media Inc. is a diverse and growing media e-commerce firm that helps traditional and interactive media companies build and brand on the power of the Web. The company’s portfolio of online properties includes: dotFM® & dotAM® the first domain registry in the world to offer premium multimedia domains like .FM & .AM. Since 1998, dotFM has enlisted thousands of multimedia web sites and radio stations to move up to an .FM web address. dotRadio™, the new .Radio.fm & .Radio.am Global Level Domains.

Spotify (final)

With Spotify for Brands, it’s easy for listeners to find the right music for every moment — on their phones, their computers, their tablets, and more. Use content targeting to reach users with particular habits, mindsets, and tastes that align with your target persona. Reach users who like to listen to music tailored to specific activities and moods. Spotify leverages first-party data to identify user-generated and Spotify-curated playlists aligned with popular activities and moods. We create audience segments by identifying users that listen frequently to playlists in each category. We refresh segments daily based on new playlists, new users, and overall streaming activity. Use logged in user data to confidently reach your audience across mobile, desktop and connected devices. Spotify targets by age & gender, geography, language, and behavioral segments.

Triton Digital (final)

Triton Digital’s® (http://tritondigital.com) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.

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