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Listen to full songs from Apple Music in Facebook Messenger

Apple Music now has a bot for playback of full songs in Facebook Messenger. This is the first time a streaming service has been set up to allow users access to a complete track within that platform. Only Apple Music subscribers will be able to use the full-song functionality. Non-subscribers will be able to send 30-second snippets to each other.

The Apple Music bot can also offer playlist suggestions based around emojis. This is a similar concept to the Sounds Like You marketing campaign Pandora ran on Twitter earlier in the spring. Perhaps not the most useful or finessed approach to recommendations, but it’s certainly a cute idea.

Facebook’s direct messaging feature, which was translated into a standalone mobile app, has been a subject of several musical deals. Spotify has offered multiple features on Messenger, including making collaborative playlists and AI recommendations.

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Anna Washenko

One Comment

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