Kobalt announced that it will administer and provide publishing services for a majority of the legendary Elvis Presley’s catalog. The arrangement with Authentic Brands Group and Elvis Presley Enterprises takes effect from Jan. 1, 2017. The deal covers some of the “most desired tracks for film and TV trailers, soundtracks, and commercials,” Kobalt said in a statement.
Kobalt offers services in music publishing, music recordings, and neighboring rights. It also performs synchronization rights, getting music placed in advertisements, movies, games, and other media. The company’s statement implies that synch will be a featured element in its administration of music by the King of Rock n Roll.