We’ve seen lots of artists putting their new albums exclusively on one streaming service. Country performer Jason Aldean is taking that a step further, withholding his next album from on-demand streaming services altogether for the first month after its release. They Don’t Know will be available starting Sept. 9, but only as a download or physical purchase.
Aldean has been a skeptic of the streaming economy for some time, and was a vocal supporter of Taylor Swift’s big break with streaming services in 2014. But even Swift’s decision still allowed her music to air through non-interactive platforms like Pandora. Aldean is now one of the artist-owners of Tidal, which makes his choice to forgo streaming entirely an intriguing one.
“When the new iPhone comes out, when you go to the Apple store, they’re not just handing them out for free,” Aldean told Billboard. “If you want something that’s brand new, you’re willing to pay the price for it. And then, after it’s been out for a while, you may get it at a discount. That’s just business 101.”