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James Cridland’s Future of Radio: Live radio is… lazy radio?

James Cridland, the radio futurologist, is a conference speaker, writer and consultant. He runs the media information website media.info and helps organise the yearly Next Radio conference. He also publishes podnews.net, a daily briefing on podcasting and on-demand, and writes a weekly international radio trends newsletter, at james.crid.land.


James Cridland’s articles

  • Live radio is lazy radio – I can’t help but feel that my column this week might annoy some people. (Let’s hope they read it first!). It’s kicked up some interesting comment on the various sites that I write for; some people arguing against everything being voice-tracked (not what I’m asking for), and others understanding what I’m saying a little more. It’s even got me into a Spanish podcast. This video shows nice segues using RCS Zetta, and rather underlines the point – to just mash songs and sweepers together while live simply can’t produce the same effect. And, of course, some bits of radio should be live – don’t, for example, pre-record travel news days in advance…!

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